Sky's broadband ad with Bruce Willis banned by ASA

[NavyRet]

Sky's broadband ad with Bruce Willis banned by ASA

The Advertising Standards Authority (ASA) in the UK has told Sky not to air a TV ad featuring Bruce Willis, saying the ad is misleading to consumers.
The ad featured the star walking into the offices of an ISP to complain about the quality of his service (download limits), when he is told to switch to Sky Broadband as its "totally unlimited." A voice-over then reveals that the service is £7.50 per month.

A viewer complained to the advertising watchdog saying that Sky didn't make it clear the extent of the commitment customers have to make in order to receive the unlimited service for £7.50 per month. On screen small print does say that Sky Talk, calls and line rental were required, from £14.50 per month.

At the beginning of the ad, the small print also says "Sky TV from £21.50 a month, box and set up costs may apply." The Advertising Standards Authority found the ad to be misleading, since it was clearly not aimed at existing Sky customers.

[youtube]http://www.youtube.com/watch?v=UyDs1QA_avU[/youtube]

Read more here​

 

[Katzenfreund]

As usual, What the big print giveth, the small print taketh away.

Alternatively, a dreaded asterisk nullifies all the juicy content.

 

[nevyn68]

IS that women into grump old men then?
Cos Bruce is certainly a grump OLD man.

 

[911dance]

IS that women into grump old men then?

Oh that made me laugh because it is true

 

[bmark240]

This advert has been replaced by one featuring Al Pacino. It sells the product better:

[youtube]http://www.youtube.com/watch?v=rONcYuB6PZo[/youtube]​

 

[nevyn68]

Now I like the Al Picino one better.

 

[911dance]

Seeing both ads, what they fail to memtion even though it is unlimited they will caps your speed during times of the day.

 

[bmark240]

I'm actually on Sky Unlimited & for me at least my speed peaks at 8mb at best. I'm moving closer to eatmyshorts & changing internet provider. At least I will get 30mb at the basic speed. My new home has fibre optic connection already